Not sure what exactly it is that makes your brand unique Or how to show it off?
let's figure it out together!
It's no secret that finding a way to stand out online is essential to establishing and growing a small business. There are others out there who do what you do, but they don't do it the same way, and that's what sets you apart. The trouble is, it's not always easy to pinpoint exactly what it is that makes your brand unique- and that's where I come in.
First off- what exactly is brand photography?
Brand photography is all about storytelling: creating unique and authentic images that show off what makes you and your business unique. Brand images represent your personality, voice, values, style and approach, and they help set you apart from the others in your industry.
Brand photography is very different from headshot photography- though people often confuse the two. A headshot is a traditional, straightforward image that simply shows your face to the world. Brand photos however, are a collection of images that show off your personality, share your story and make you stand out as an individual. In short, creating brand images is all about helping you translate what you do- and how you do it differently- into photos. Learn more about brand photography and how it's different from headshot photography here.
WHAT IF I DON'T KNOW WHAT MAKES MY BRAND DIFFERENT?
As a brand photographer I don't JUST take photos- in fact the stuff I do with my camera is only a small part of what I do. Am I here to create professional, on brand images? Sure- but I'm also here to help you figure out what makes your business unique, and how best to show that off in your photos.
You might think you need to have this all figured out before you think about brand photography, but it's actually a process we can work through together. And with my combined experience in both the brand photography and marketing and communications side of things I can offer a strong perspective on creating the perfect visual content to help you stand out online. I'm not just a photographer, but I'm also an expert with visual communications.
what's the process?
In order to be done effectively, brand photography needs to be a collaborative process. If you're looking for a photographer who'll just rock up on the day, with no knowledge of you or your business you're in the wrong place. It's important to me, and essential to my work that I get to know each person and business that I'm working with and have a thorough understanding of your brand personality, values and voice. Here are the steps to my process:
OKAY, LET'S DO THIS!
what if i don't like having my photo taken?
Join the club! When I get new enquiries in, almost all of them say something like "I know I need to be in my photos but I'm SO awkward in front of the camera" or "I'm not photogenic, you'll have your work cut out for you".
I get it- I really do. Most of us equate having our photo taken with the awkwardness of school portraits or traditional wedding photos- forced smiles and sitting still in stiff poses. Thankfully, my brand photography sessions are nothing like this.
We'll have worked closely together to plan your session so by the time I arrive you'll already know me and it'll feel like a catch up between friends, making it that much more comfortable. I'm as laid back and friendly as people come, and I take a candid approach to brand photography, offering light directions but focusing on genuine smiles and movement- no cheesy poses required. Based on feedback from previous clients (click here to read what they have to say), it's fair to say that you might even enjoy having your photos taken- imagine that!
Let's work together
If you're still with me, it sounds like we might be the right fit (yay)! If you're ready to work together to improve your visual content, strengthen your brand and grow your business I would love to hear more about what you do.
Get in touch to set up an (obligation free) consultation over zoom: or fill out the contact form below.