small business digital marketing STRATEGY scotland
ARE YouR BRANDING & content working for you
Or against you? LET's find out!
It's not easy to be objective when it comes to your own business.
No matter how hard you work to keep your personal feelings out of it, your business is your baby and it's hard to take an impartial look at what's working for you and what's not. Often we get attached to our content and our messaging and it's difficult to let them go. Here's where I come in.
When was the last time you thought about your brand identity, or took a thorough look at your content strategy? We create a plan for these things at the start of our business journey, but as your brand changes and grows and your audience develops - your content and brand strategy should too.
Having an objective, outside perspective on what's working, what isn't, and how to improve your communications with your audience is invaluable. A brand audit will help you focus on how to communicate better with your target audience and build a stronger brand and business too.
Building a standout brand starts with having a strong sense of your brand identity - your brand tone, voice, values, and visual identity and your ideal client and audience. Depending on where you are in your business journey, you might be ready to give your brand a check-up, totally revamp your brand strategy or to build a brand identity from scratch. Here's how I can help:
BRAND TUNE-UP (1 hour)
for those founders who feel fairly confident in their branding & messaging,
but know it needs some tweaks
Together we audit your brand: we check in on your branding & messaging, starting with a brand workbook for you and some brand & industry research for me. From there we sit down for a 60-minute session (over Zoom), where we identify your brand goals and target audience, talk through your current branding in detail, and identify the changes that will help you reach your goals. These details are then compiled into a strong and clear identity for your brand: a "brand bible" that you can use as the foundation of your content, marketing & communications strategies moving forward.
BRAND STRATEGY SESSION (2 hours)
for those founders who are ready to revamp their branding and make some big changes to their brand identity, messaging and communications strategy
Like the brand tune-up, but with more thorough research and a more in-depth session to work through any uncertainties, identify a new/changing target audience and create new brand goals. We sit down for a two-hour session (over Zoom) which involves brainstorming, talking through the details and asking you all the necessary questions that lead to building a new identity for your brand. These details are then compiled into a strong and clear identity for your brand: a "brand bible" that you can use as the foundation of your content, marketing & communications strategies moving forward and a brand strategy plan that outlines the actionable steps in strengthening your brand.
BRAND IDENTITY BUILDING (3 hours)
for startups, newer businesses or those founders looking to completely re-identify their brand
We start from scratch: talking through every aspect of branding in detail. We will begin with identifying your target client and audience, delving into some industry research, and setting brand goals before getting to work on your brand identity. Together we will break brand identity down into small parts, working through each area to create a clear, cohesive identity for your brand and business. This two-part program includes two 90 minute sessions (over Zoom) which involves brainstorming, talking through the details and asking you all the necessary questions that lead to building a new identity for your brand. These details are then compiled into a strong and clear identity for your brand: a "brand bible" that you can use as the foundation of your content, marketing & communications strategies moving forward and a brand strategy plan that outlines the actionable steps in strengthening your brand.
WHAT PEOPLE SAY
"Rhiannon was friendly, knowledgeable and full of ideas. I was looking for some inspiration and tips to help me take some new, different photos for my product based business. She certainly achieved that and left me feeling excited to try out all her suggestions. Thank you Rhiannon!!"
- Jen, Cozy Wee Reads
social media audit
& CONTENT STRATEGY
Understanding content from both a visual perspective and a written one is essential in auditing and creating an effective communications strategy- and having experience and training from both sides of content creation what sets me apart from others offering a similar service.
A degree and a decade working in marketing & communications roles has given me a wealth of experience on how to create and share a brand message effectively, and my own personal experience as a business owner has given me a lot of perspective on this as well. Add in my twelve years of experience working as a professional photographer and I can confidently say that I offer a strong, well rounded approach to content auditing and an insightful perspective on creating effective content for your brand. (Click here to learn more about my credentials and experience).
Content audits provide a thorough, in-depth look at your social media account(s)and/or website, analyzing your content, communications strategy, and engagement and how effectively you are reaching your audience.
I'll then put all of this info together into a detailed report, along with a detailed strategy for what kind of actionable steps you can take to improve your visual content- you can then use this as a starting point for creating a new content strategy.
You can choose to have me audit just one social media channel, all of your social media channels, your website or all of the above. You can also add this service onto a content strategy session - where I start with an audit and we go over your content in detail before working together to create an actionable plan for your business content going forward.
website - £95
1 social media channel - £75
all social media channels - from £125
all social media + website - from £195
We work together to identify your target audience, look at your current content (ideally using your content audit) and highlight your brand goals and from there we create a customized content plan: what kind of content to create (both visual and written) and how to best communicate your message with your audience. We'll outline what types of content to create, how/when to share your content, and how to plan your content in advance. This includes a two-hour meeting and a detailed content strategy plan for you to work from.
BRAND & Content Strategy PACKAGES
Ready to take your brand and content game to the next level? Book an all-inclusive package that includes all three services, at a preferred rate.
WHAT PEOPLE SAY
"Highly recommend! Rhiannon put together a visual brand audit for my business with a special focus on my Instagram account and it couldn't be more helpful. Her insights, ideas and suggestions are fantastic and she's even included an actionable plan for me to get started. Perfect!"
- Denise, Sandstone Castles Marketing