VISUAL CONTENT AUDIT &

STRATEGy building

IS your social media content working for you?
I can help you find out!

It's not easy to be objective when it comes to your own business.

No matter how hard you work to keep your personal feelings out of it, your business is your baby and it's hard to take an impartial look at what's working for you and what's not.

 

Often we get attached to particular types of posts or photos and even if they aren't working for us, it's difficult to let them go. Here's where I come in. 

 

Understanding content from both a visual perspective and a communications one is essential in auditing and creating an effective content strategy- and having experience and training in both of those areas is what sets me apart from others offering a similar service. 

A degree and a decade working in marketing & communications roles has given me a wealth of experience on how to create and share a brand message effectively, and my own personal experience as a business owner has given me a lot of perspective on this as well. Add in my twelve years of experience working as a professional photographer and I can confidently say that I offer a strong, well rounded approach to content auditing and an insightful perspective on creating effective content for your brand. (Click here to learn more about my credentials and experience).

 
 
 
 
 
 
 
 
 
 
 
 
 
 
What is a content audit?

Visual content audits provide a thorough analysis of your brand photo and video content across your social media channels and your website, with objective insight and professional advice on what's working well- and not so well- and a customized strategy for sharing visual content that will help you stand out in your industry. 

Here are some of the questions I'll help you answer:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I'll then put all of this info together into a detailed report, along with a detailed strategy for what kind of actionable steps you can take to improve your visual content.

 
Here's how it works

1) Let's chat

We'll set up a complimentary consultation to chat through

what stage of business you are in, what your goals are,

and who your ideal client is.

 

2) Research

An important part of what I do is to learn all about your

brand and your business- personality, values, style and

approach- as well as others in your industry.

 

3) The Audit

 

Now that I know your business, I'll delve into the deep stuff-

your content. I'll go through your visual content with a fine tooth

comb, with an objective view on what's working for your brand,

what isn't and why. I'll look at engagement, message, and how

on brand your content is and I'll put together a detailed report on

what I've found.

 

 

4) The Strategy

 

I won't just leave you there though- what good would all that info do without a detailed visual content strategy? Based on my findings I'll create a customized plan for what type of visual content you

should create and share to strengthen your brand and better reach out to your audience.

5) The Report

We set up a follow up call to go through the audit and the strategy I've created for you in detail, and you have a chance to ask any questions you might have.

Content Audit & Strategy Building Packages

I can audit all of your online content (all social media channels and your website) or I can audit just one channel- that's up to you! Visual content audits start from £150 and there are a variety of options depending on how much support you are looking for.

 

For more info or to set up your free consultation call please get in touch by clicking the button below, emailing me at hello@smallfishglasgow.co.uk or filling out the contact form below.

1) Are your brand photos helping your business stand out online,

or are they making you blend into the crowd?

2) Are the images you share showing your business in it's best light?

3) Are your images on brand- are they in line with your brand

personality and values?

4) Is your message loud and clear?

5) Do your visuals attract interest from your target audience?

CONTACT

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  • Spotify

© 2019 by Small Fish Photo Co.