brand + CONTENT strategy
Let's build A stand out brand
Your business is your baby and it's hard to take an impartial look at what's working for you and what's not. Often we get attached to our content and our messaging and it's difficult to let them go. Here's where I come in.
Having an objective, outside perspective on what's working, what isn't, and how to improve your communication with your audience is invaluable. A brand audit will help you focus on how to communicate better with your target audience and build a stronger brand and business too.
Maybe you're an established business and your offering has changed- it's time to strip things back and consider a rebrand. Perhaps you're just starting out and want to do this right from the get go. Or maybe you're just wanting a check in- to make sure you're on the right track to reach your next business goals. No matter where you are in your business journey, I'm here for you- an impartial, experienced voice of reason with loads of ideas (and who is not afraid to ask the tough questions).
My brand + content strategy packages start from £250
If you are ready to take your brand and content game to the next level, LET'S DO THIS!
Building a standout brand starts with having a strong sense of brand identity - your USPs/ your brand tone, voice, values, and visual identity/and your ideal client and audience. Depending on where you are in your business journey, you might be ready to give your brand a check-up, totally revamp your brand strategy or to build a brand identity from scratch.
I offer different levels of support:
Brand Tune up
A full audit of your branding and content: I take a thorough look at your content and branding, and then we meet up to talk it all through and put some big picture plans in place to help you move forward.
Brand Deep dive
We start with the above, but then take it a step further: working together, we create a detailed step by step strategy for strengthening your brand, communicating your message and creating effective content that reaches the right audience. We also put together a 'brand bible', a formal outline of your brand that you can use to guide you in your marketing moving forward.
The full shebang- a complete overhaul of your brand, including the full services above but adding in the visual elements too: a customized brand design and social media templates. Option to add a brand photography session in here too- might as well, since you're going all out and investing in your business (as you should)!
Brand identity builder
Ready to take your brand and content game to the next level? My all-inclusive package will equip you with everything you need to start marketing your business uniquely and effectively.
What if I'm not sure about my USPs (what makes my brand different)?As a brand photographer, I don't JUST take photos - in fact, the stuff I do with my camera is only a small part of what I do. Am I here to create professional, on-brand images? Yes! But I'm also here to help you figure out what makes your business unique, and how best to show that off in captivating imagery. You might think you need to have this all figured out before you think about brand photography, but it's actually a process we can work through together. And with my combined experience in both brand photography and marketing and communications, I can offer a strong perspective on creating the perfect visual content to help you stand out online. I'm not just a photographer, I'm also an expert in visual communications. ;)
What if I don't like having my photo taken?Join the club! When I get new enquiries in, almost all of them say something like "I know I need to be in my photos but I'm SO awkward in front of the camera" or "I'm not photogenic, you'll have your work cut out for you". I get it - I really do. Most of us equate having our photo taken with the awkwardness of school portraits or traditional wedding photos- forced smiles and sitting still in stiff poses. Thankfully, my brand photography sessions are nothing like this. We'll have worked closely together to plan your session so by the time I arrive you'll already know me and it'll feel like a catch up between friends, making it that much more comfortable. I'm as laid back and friendly as people come, and I take a candid approach to brand photography, offering light directions but focusing on genuine smiles and movement - no cheesy poses required. Based on feedback from previous clients (click here to read what they have to say), it's fair to say that you might even enjoy having your photos taken - imagine that!
How many images will I get?Every session is different, and it really depends on the number of locations, the length of your session and the time needed to prepare each setting. A good rule of thumb is to expect a minimum of 20-25 images for every hour we shoot for, however we usually end up with a lot more!
Where should I use my images?Most people will use their brand photos on social media and on their website, but you can also use them for print marketing, article submissions, and anywhere you want to promote your business. If you're not sure how to effectively communicate your message through your photos I can help with that too. Click here for more info on brand and content strategy packages: https://www.smallfishglasgow.co.uk/digital-marketing-strategy-scotland
What will it cost me?Brand Photography packages start at £595 for a two hour brand and content shoot in up to two locations in the same area. I also offer a half day shoot for those who are looking for a larger portfolio of photos or more locations. Live in Glasgow and want to do your shoot locally? I offer a one hour Brand Mini Shoot for local Glasgow small businesses- this is priced at £395. I do offer payment plans, so you can split the cost of your chosen package across the term of us working together. Interested in more details? Pop me an email for my Info Pack that includes everything you need to know. firstname.lastname@example.org
Do you work outwith business hours?Yes! I work with a lot of mums and women who are juggling a lot of plates. So I offer evening sessions and sometimes even weekend brand photography sessions when needed. Just let me know when we chat and I will take your schedule into consideration.
WHAT PEOPLE SAY
"I worked with Rhiannon on a Visual Content Audit & Strategy for my small business and I can't express enough how worthwhile the experience was.
Rhiannon has a clear passion for supporting local female entrepreneurs and throughout the whole process it felt like having my own personal cheerleader. Within the space of two virtual meetings, Rhiannon had a full understanding of my business and where I saw my brand going, and created a clear content strategy for me to work from.
As someone with some photography skills, Rhiannon was more than happy to provide tips and advice on how to tweak my shooting style to showcase my product effectively. I know I will feel the benefits of working with Rhiannon for years to come."
- April Hay, Agate & Ayre